Text It 2 Me for Manufacturers

Why do I need it

Just as manufacturing process and equipment have evolved, so to have marketing processes and mechanisms.

What it was

In the past communication between manufacturers and consumers was primarily via mass media marketing. While effective in terms of brand awareness, this had significant limitations in terms of "catching" customers as they consumed the media.

Direct marketing campaigns were subject to low qualification or reliant on having identified potential customers from past behaviour with little scope for new customers to identify themselves

Beyond this limited communication the manufacturer relied on other parties whose interests were not always in line with their own.

• Low targeting
• Limited Information and contact.
• Subject to other influences

What it is

With the advent of the internet, direct communication with consumers opened up, providing a cost effective method by which manufacturers provide detailed information to potential end-customers.

Research shows that the internet is increasingly the major source of information particularly amongst younger and higher income demographics. It is now common for consumers to research their purchases via the internet prior to shopping. The consumer initiated nature of the medium ensures those receiving the information are self-qualifying.

The main limitation to the internet as a communication channel is that the contact ceases as soon as the consumer leaves their computer leaving them open to the same influences as before.

What it can be

txtit2me provides manufacturers with the ability to deliver their product details to the mobile handsets of consumers. Thus communication is extended beyond the website to the point of sale.

The consumer is able to decide on your product informed by your marketing material rather than the input of the others putting sales power in marketing hands.

Having specific product details to hand when shopping dramatically increases the likelihood that the consumer will seek out and purchase that product and reduces the impact of other influences.